Universal Point of Sale (UPOS)

Company

Global Garner

Role

UI/UX Designer

Year

2023

App Screens

Project Overview

UPOS – The Digital Mall is a platform designed to help local business owners and entrepreneurs start and grow their business by selling products and services digitally. The project involved redesigning the existing landing page to improve clarity, usability, trust, and conversion.
The old design had valuable information but suffered from poor visual hierarchy, content overload, and weak user flow. The goal of the redesign was to transform it into a modern, conversion-focused, and easy-to-understand experience that clearly communicates UPOS’s value proposition and encourages users to take action.

Problem Statement

  • Weak visual hierarchy, making it hard for users to understand what UPOS offers at first glance
  • Too much text with low scannability, increasing cognitive load
  • Inconsistent spacing, alignment, and section structure
  • Primary CTAs were not prominent enough, reducing conversions
  • Lack of trust-building elements and clear benefit communication
  • Poor content grouping, especially for features, plans, and earning flow

    • App Screens

    Project Goals

  • Introduced a strong hero section with a clear headline, supporting text, and primary CTA
  • Reorganized content into logical sections (benefits, earning methods, plans, trust indicators)
  • Improved typography, spacing, and alignment for better readability
  • Used consistent visual styles and illustrations to guide user attention
  • Highlighted key benefits and earning potential using bullet points and icons
  • Made pricing plans easier to compare with clear differentiation
  • Strengthened CTAs across the page to guide users toward trial and signup

    • The Solution

    The redesigned landing page focuses on clarity, structure, and usability:

  • Clearly communicate what UPOS is and how it benefits users
  • Improve first-impression clarity and reduce cognitive load
  • Create a strong visual hierarchy with clean layouts and spacing
  • Make the page scannable and conversion-friendly
  • Highlight earning opportunities, features, and plans more effectively
  • Build trust and credibility through structure and consistency
  • Align the design with modern SaaS and fintech UI standards

    • App Screens

    Let's Build Something Together

    meetgoswami842@gmail.com

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